Nike Stock Analysis: An 81% Crash, a Broken Distribution Strategy and the Fight to Rebuild
Nike lost 81% of its share price and roughly $231 billion of market value after turning retailers into competitors, flooding its classic franchises and weakening its sports focus. Digital sales are now below 2021, China profit has fallen 61%, and faster-growing rivals trade at lower forward multiples. Elliott Hill is rebuilding the company, but repairing distribution is easier than restoring desire.